Brand

Need the LiveLoveApp logo? Everything’s here: the mark, the icon, colours, and print-ready files.

The mark

Two Ls and a peak. The snow on the A is cut from the rock by a soft drift, so it prints in one colour.

For favicons, avatars and app icons. Below 24px use the small version.

For slides, invoices and anywhere the name needs spelling out.

One colour, drawn for thread: Bend’s mountains, a river, the sun, and the A as the middle peak.

Print values are starting points; proof before a run.

#0d0d0d · RGB 13 13 13

The main colour. The mark is ink on light backgrounds.

Print as 100% K, or Pantone Black 6 C for spot work.

#ffffff · RGB 255 255 255

The mark reversed, on ink, on photos dark enough to hold it, or on cobalt.

Paper white, no ink.

#002fa7 · RGB 0 47 167

An optional single colour. Never mixed with ink inside the mark.

Pantone 286 C first, 2736 C as a second check. CMYK starting point C100 M72 Y0 K35.

Leave the height of the snowcap, about a third of the mark’s height, clear on every side.

Full mark: 80px wide on screen, 20mm in print.
Icon: 16px on screen, 6mm in print. Below 24px use the small icon, which has a wider gap so it holds on the pixel grid.
Embroidery and stickers: Use the outlined files only. A 3-inch (76mm) patch gives a stroke of about 1.5mm and a snow gap of about 1.25mm, which is inside the limits of most shops. Please don’t embroider the full mark below 50mm wide.

Every SVG is outlined: filled paths, no strokes, no text. The PDFs are vector and sized to the artwork.